Lack of dignification of trades in rural areas and knowledge of their digitization

Current sales and logistics systems do not allow small producers in rural areas to survive, making them less competitive in a market dominated by large companies. In addition, there is a lack of visibility on how digitization can benefit these trades, persisting the perception that rural tasks are completely physical and hard. This perception limits the opportunities for innovation and modernization that could attract more people to these sectors.

● Active sales and logistics systems do not allow small producers to survive.

● Lack of visibility of the digitization of trades that is understood to be all physical and hard.